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How People Receive Information

Published Date: 
January 6, 2007

Anything we do on the web or elsewise in ministry must consider the importance of audio and eventually video presentations. Here are some statistics I just came across. I think they probably speak for themselves. Over 2/3 of the world (over 4 billiion) receive the majority of their information through oral communication (that is, not written). Over 1/2 of the world (over 3 billion) receive ONLY through oral transmission. 75% of the unreached and least-reached people only receive information orally. In the Islamic world, over 95% of the women can only be reached by oral transmission because the women in this culture are not taught to read.

A National Adult Literary Survey found that only 4 to 6% of U.S. adults were totally illiterate. However, 46 to 53% were identified as unable to function adequately in a highly literate society or process lengthy written information adequately. 58% of the U.S. adult population never read another book after high school. 42% of U.S. university graduates never read another book. Adults in the U.S. spend four hours per day watching TV, three hours listening to the radio and 14 minutes reading magazines.

David Reagan

Daily Proverb

Proverbs 27:15

A continual dropping in a very rainy day and a contentious woman are alike.