Witchcraft, magic, and other similar practices are very lucrative. In fact, the love of money is at the root of this evil just as it is all others.
Truth is a crucial piece in the believer’s armour, girding the loins and, as such, freeing a man from life's entanglements.
The truth is more valuable than any earthly possession and it would be worth a man selling everything he owns just to possess the truth.