The truth is more valuable than any earthly possession and it would be worth a man selling everything he owns just to possess the truth.
Most men would rather accept lies than to believe the truth. This bias against the truth has been present as far back as the garden of Eden.
In the tribulation, there will be many who will love “not their lives unto the death.” Their love for the Saviour will surpass their love for life itself.
It was said that Peter’s death would “glorify God.” Obviously, it is not only necessary to glorify God in one’s life but also possible to glorify God in death.